Course Overview

The press release is a type of writing that appears on newspapers, the internet or social media.  It is produced by companies or institutions to publicize and promote their events or products. This course is for adult learners with moderate or advanced level of Chinese Language and aims to equip them with the knowledge and skills of writing press release in Chinese so as to enable them to publish press releases in Chinese and expand their organization's influence in the Chinese-speaking world.

Course Category

• Functional Chinese

Course Level

• Advanced

Course Objective

Upon completion of the course, participants will be able to:

• Understand the features and elements of a Chinese press release

• Understand the ways of writing different types of press releases

• Know how to write a short press release

Course Content

The course covers the following topics:

• The features and functions of press releases

• Different types of press releases

• Press releases on newspapers

• Press releases on websites

• Press releases in social media

• Tasks and practices